Privacy notice

Last updated 23 October 2026

This explains what personal information Feescale collects, why, how long it's kept, and what you can ask us to do about it. We've tried to keep it short and specific.

If you visit this website

We don't use analytics, advertising or tracking of any kind, and the site loads nothing from third parties. Its fonts are served from our own server. The public pages set no cookies; the only cookie is the one that keeps you signed in to your account, described below.

Like almost every web server, ours keeps a short log of requests: your IP address, the time, the page requested, and whether it worked. It doesn't record your browser details or anything you type. We use it only to keep the site running and secure, under our legitimate interest in doing so, and it's deleted automatically after 7 days.

If you use the demo

Anything you enter into the demo, such as your practice name and prices, is stored only in your own web browser. It's never sent to us and we can't see it. Clearing your browser's data for this site removes it.

If you create an account

To sign you in we email you a link, so we keep your email address and when you last signed in. Sign-in links stop working after 30 minutes. When you sign in we set one cookie, which holds a random code that keeps you signed in for up to 30 days, or until you sign out. It's essential to the account, so we don't ask for consent to it, and it isn't used for anything else.

We also keep what you enter: your practice or group name, each site's name and website address, its price list, and which person on the account last changed it. We use all of this only to provide Feescale to you, because we need it to perform our contract with you. We keep it for as long as the account is open. If you close the account, we delete it within 30 days. Our nightly backups are encrypted and kept for up to 12 weeks, some of that time with a separate storage provider in the EU, so copies in them are gone 12 weeks after that.

When you publish a price list, the page we host for it shows the practice's name, website and prices to anyone, as the CMA's Order intends. It shows no personal information. We keep each version you publish, with the time and which person on the account published it, as your record.

If you subscribe

Payments are taken by Stripe, which handles your card details on its own pages; we never see or store them. We receive your name, email address, billing address and what you've paid for, and use them to provide the service and keep accounts, because we need to perform our contract with you and meet our legal obligations. Stripe's own use of your information is covered by its privacy policy. We keep billing records for 6 years after the end of the financial year they relate to, as UK tax law requires.

If you email us

We'll keep your message and contact details so that we can reply and continue the conversation, under our legitimate interest in responding to people who contact us. We delete correspondence within 12 months of it ending, unless you've asked us to stay in touch.

If we've contacted your practice

To understand how practices are handling the CMA's new pricing requirements, we contact some independent veterinary practices directly. To do that we use business contact details that are already published:

• the practice's name, website and the email address it publishes there, and
• company details from the public register at Companies House.

We only contact practices run as limited companies, at the addresses they publish for business enquiries. Where that address includes a person's name, it's personal information, and we use it under our legitimate interest in researching and developing Feescale. Every email says who we are and how to opt out.

If you tell us to stop, we will, and we keep just your email address on a list of people not to contact, so that we don't contact you again by mistake. Otherwise we delete your details within 12 months of our last contact.

Who else sees it

We don't sell or share personal information. It's held on servers we rent from our hosting provider in the European Union, including your account and its price lists, and our encrypted backups are kept with a separate storage provider, also in the EU. Email passes through our email provider, and payments are handled by Stripe. They process it only on our instructions.

Your rights

You can ask us to:

• tell you what information we hold about you and give you a copy,
• correct it or delete it,
• stop using it, or restrict how we use it.

You can object at any time to being contacted, and we'll stop. Email us at hello@feescale.co.uk. We'll reply within one month.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to put it right first.

Summary of how long we keep things